Color Correcting in 2025: The Viral Techniques Everyone’s Trying from YouTube
1. What Is Color Correcting and Why Is It Trending in 2025?Color correcting is back in the spotlight in 2025—and its all thanks to a wave of viral content from…
From Soap Brows to Laminated Brows: Eyebrow Trends Shaping Social Media
1. The Rise of Brow Identity in the Digital AgeEyebrows have come a long way from being a minor detail in beauty routines to becoming a powerful tool for self-expression,…
Breaking Down the ‘Underpainting’ Trend Taking Over YouTube Tutorials
1. What Is Underpainting in Makeup?If youve been scrolling through beauty YouTube lately, chances are youve come across the term "underpainting." Its the latest makeup trend taking over tutorials and…
The Rise of ‘Clean Girl Aesthetic’: How TikTok Is Redefining Everyday Beauty
What Is the Clean Girl Aesthetic?The Clean Girl Aesthetic has taken over TikTok and Instagram feeds, redefining what everyday beauty looks like for Gen Z and Millennials in the U.S.…